Tony Allred





Anthony T. Allred joined the faculty of Weber State University in 1996. He is a professor of marketing at the Goddard School of Business & Economics. He has participated in numerous university, school, department and community assignments. The Weber Entrepreneurs Association, a student organization he established and advised for many years, has provided a sizable and ongoing number of scholarships, helped more than 100 small companies receive funding and created a springboard for a diverse assortment of student startups.

Allred holds a PhD in marketing from the Spears School of Business at Oklahoma State University. He has taught a variety of marketing and management-related courses in the Goddard School’s undergraduate programs. He currently teaches Marketing Principles, Sales Management and Promotion Management.

Allred is a Goddard School, Research Fellow. His cross-disciplinary research focuses on entrepreneurship, service quality and nonprofit marketing. He has published numerous, peer-reviewed journal articles and contributed to a variety of academic and professional conferences. His practical experience includes establishing, owning and operating several small businesses and providing consulting and training to large corporations and small nonprofits. 


Ph.D., Marketing - Spears School of Business, Oklahoma State University, 1997
BS, General Studies - Weber State University, 1984


Snow skiing, Mountain biking, Fly fishing and Travel


Presidential Teaching Excellence Award (2019)
Everyday Leader Award (2019)

Buehler Teaching Fellow (2015-17)

Dick Alston Teaching Excellence Award (2014)

Rodney H. Brady, Crystal Crest, Master Teacher (Finalist, 1998, 2006, 2012 & 2014)

Goddard School, Faculty Mentor Award (2008)

George & Beth Lowe Innovative Teaching Award (2005)



  1. Anthony Allred and Clinton Amos, (2023), “A Processing Fluency Perspective on Overhead Aversion: How Much is Too Much?” Journal of Philanthropy and Marketing, 28 (2) e1780.
  2. Anthony Allred, Clinton Amos, and Skyler King, (2022), “Can Recognizing Students by Name Influence Student Evaluations of Faculty?” Journal of Education for Business 97 (2) 69-75.
  3. King, S., Allred, A., & Amos, C. (2022). Qualtrics and the Utah Jazz–a Paradoxical Relationship. The Case Journal, 18 (5), 745-756.
  4. Amos, C., Zhang, L., King, S., & Allred, A. (2022). Aristotle’s modes of persuasion and valence effects on online review trustworthiness and usefulness.  Journal of Marketing Communications28 (4), 360-391.
  5.  Sky King, Ismail Karabas, and Anthony Allred, (2020) “Nintendo’s Next Move.”  The Case Journal, 16 (3), 279-288.
  6. Anthony Allred, Clinton Amos, and Skyler King (2018) “The Rebranding of Voice Stream to T-Mobile,” The Case Journal, 14 (6), 635-647.
  7. Anthony Allred and Clinton Amos (2018), “Disgust Images and Nonprofit Children’s Causes,” Journal of Social Marketing, 8 (1), 120-140.
  8.  Clinton Amos, Anthony Allred, and Grace Zhang (2017), “Do the Biodegradable Labels Lead to an Eco-safety Halo Effect?”  Journal of Consumer Policy, 40 (3), 279-298.
  9. Clinton Amos, Gary R. Holmes, and Anthony Allred (2015), “Exploring Impact Philanthropy, Altruistic, Hedonic, and Egoistic Motivations to Support Animal Causes,” Journal of Nonprofit and Public Sector Marketing, 27 (4), 351-372.
  10. H. Lon Addams and Anthony T. Allred (2015) Business Communications Course Redesigned, All Written and Oral Communication Assignments Based on Building Career Skills “Academy of Educational Leadership, 19 (1), 250-265.
  11. Anthony T. Allred, Skyler King, and E.K. Valentin (2014), “Does Victim Responsibility Influence Non-Profit Volunteerism?” The Journal of Nonprofit and Public Sector Marketing, 26 (1), 62-79.     
  12. H. Lon Addams, Anthony T. Allred, and Denise Woodbury (2014), “Student-operated Companies: The Entrepreneurial Focus of an Integrated Business Core,” Journal of Entrepreneurship Education, 17 (1), p.1-11.
  13. H. Lon Addams, Anthony T. Allred, and Mike Chertudi (2013), “The First Step in Proactively Managing Students’ Careers: Teaching Self-SWOT Analysis, “Academy of Educational Leadership. 17(4), 43-51.
  14. E.K. Valentin and Anthony T. Allred (2012), "Giving and Getting Gift Cards," The Journal of Consumer Marketing, 29 (4), 271-279.  Anthony T. Allred, E.K. Valentin, and Goutam Chakraborty (2010), “Pricing risky services: preference and quality considerations,” Journal of Product and Brand Management, 19 (1), 54-60.
  15. Anthony T. Allred, E.K. Valentin, and Goutam Chakraborty (2010), “Pricing risky services: preference and quality considerations,” Journal of Product and Brand Management, 19 (1), 54-60.
  16. H. Lon Addams, Denise Woodbury, Anthony T. Allred, and Joel Addams (2010), “Persuasive Communication Consulting Projects: Helping Nonprofits Organizations and Students Simultaneously,” Business Communication Quarterly, 73 (3), 282-290.
  17. Vishal Lala,  Anthony T. Allred, and Goutam Chakraborty (2009), “A Multidimensional Scale For Measuring Country Image,” Journal of International Consumer Marketing, 21 (1), 51-56.
  18. Anthony T. Allred,  H. Lon Addams, and Goutam Chakraborty (2007), “Is Informal Planning the Key to Success of the INC 500?” Journal of Small Business Strategy, 18 (1), 95-104.
  19. Anthony T. Allred and H. Lon Addams, (2006), “After Receiving Financing, Do INC 500 Companies Continue To Utilize Their Business Plan?” Journal of Small Business Strategy, 17 (1), 17-26.
  20. H. Lon Addams and Anthony T. Allred  (2005), “How Do The Small Successful Companies In America Choose Their Auditors? ” Journal of Business & Economics Research, 3 (10), 33-36.
  21. H. Lon Addams and Anthony T. Allred  (2005), “Ethical Reputation, Not Fees Drive Auditor Selection At Inc. 500 Companies,” Journal of Business & Economics Research, 3 (3), 57-63.
  22. Anthony T. Allred and Goutam Chakraborty (2004), “Can A Marketing Classification System Predict Dot.Com Retail Success And Failure?”  Journal of Internet Commerce, 3 (1), 31-46.
  23. E.K. Valentine and Anthony T. Allred (2003), “Customer Satisfaction and Card-Contingent Discounts: An Exploratory Inquiry,” Journal of Applied Business Research, 19 (2), 21-32.
  24. H. Lon Addams and Anthony T. Allred  (2002), “Why The Fastest-Growing Companies Hire and Fire Their Auditors,” CPA Journal, 72 (5), 62-64.
  25. Anthony T. Allred  (2001), “An Employee Evaluations of Service Quality at Banks and Credit Unions,” International Journal of Bank Marketing,19 (4), 179-185.
  26. Anthony T. Allred (2001), “Creating Customer Service Worth Advertising at Browning Arms,” TQM Journal, 13 (1), 6-11.
  27. Anthony T. Allred, Goutam Chakraborty, and Stephen J. Miller (2000), “Measuring Images of Developing Countries: A Scale Development Study, “ Journal of Euromarketing, 8 (3), 29-51.
  28. Anthony T. Allred and H. Lon Addams (2000), “ Service Quality at Banks and Credit Unions: What Do Their Customers Say? “ Managing Service Quality, 10 (1), 52-60.
  29. Anthony T. Allred and H. Lon Addams (1999), “Cost Containment and Customer Retention Practices at the Top 100 Commercial Banks, Savings Institutions, and Credit Unions,” Managing Service Quality, 9 (5), 352-359.


  1. Goutam Chakraborty, Anthony T. Allred (Presenter), and Ajay Singh Sukhdial (1997), "Use of Negative Cues to Reduce Demand for Counterfeit Products," Advances in Consumer Research, 24 (1), 345-349. 
  2. Goutam Chakraborty, Anthony T. Allred (Presenter), and Terry Bristol (1996), "Exploring Consumers' Evaluations of Counterfeits: The Roles of Country of Origin and Ethnocentrism," Advances in Consumer Research, 23 (1), 379-384.


  1. NineFold Marketing National Sales Conference, Keynote Speaker
  2. Public Relations Society of America (PRSSA) Ogden Peak
  3. Weber/Ogden Chamber Business Expo Conference
  4. American Society for Quality (GS chapter) Conference, Keynote Speaker  
  5. The Northern Chapter of the Utah Association of Certified Public Accounts 
  6. The North Davis Chamber of Commerce, SBDC, The Coleman Seminar Series
  7. The North Davis Chamber of Commerce, SBDC, The Coleman Seminar Series
  8. Browning International Sales Conference, Keynote Speaker             
  9. DECA (Marketing Conference for all Utah High Schools, Park City, UT)
  10. KWCR radio, Why a Degree in Business? (A thirty-minute interview)
  11. Fourth Annual Nebraska Doctoral Symposium