TONY ALLRED
PROFESSOR OF BUSINESS ADMINISTRATION

Tony Allred


CONTACT


PHONE: 801.626.7476

EMAIL: aallred@weber.edu  

OFFICE: WB 263


ABOUT


Anthony T. Allred joined the faculty of Weber State University in 1996. He is a professor of marketing at the Goddard School of Business & Economics. He has participated in numerous university, school, department and community assignments. The Weber Entrepreneurs Association, a student organization he established and advised for many years, has provided a sizable and ongoing number of scholarships, helped more than 100 small companies receive funding and created a springboard for a diverse assortment of student startups.

Allred holds a PhD in marketing from the Spears School of Business at Oklahoma State University. He has taught a variety of marketing and management-related courses in the Goddard School’s undergraduate programs. He currently teaches Marketing Principles, Sales Management and Promotion Management. Allred has received several teaching awards: the Alston Teaching Excellence award, the George & Beth Lowe Innovative Teaching award, the Goddard School Student Mentor award and 12 nominations (four times a finalist) for the Rodney H. Brady Master Teacher award.

Allred is a Goddard School Buehler Research Fellow. His cross-disciplinary research focuses on entrepreneurship, service quality and nonprofit marketing. He has published numerous, peer-reviewed journal articles and contributed to a variety of academic and professional conferences. His practical experience includes establishing, owning and operating several small businesses and providing consulting and training to large corporations and small nonprofits. 


EDUCATION


Ph.D., Marketing - Spears School of Business at Oklahoma State University


 

PUBLICATIONS & PRESENTATIONS


PEER-REVIEWED JOURNAL PUBLICATIONS

  1. Clinton Amos, Gary R. Holmes and Anthony Allred (2015), “Exploring Impact Philanthropy, Altruistic, Hedonic, and Egoistic Motivations to Support Animal Causes,” Journal of Nonprofit and Public Sector Marketing. Vol. 27 No.4, 351-372.
  2.  H. Lon Addams and Anthony T. Allred  (2015) Business Communications Course Redesigned, All Written and Oral Communication Assignments Based on Building Career Skills “ Academy of Educational Leadership. Vol. 19, No. 1.
  3. Anthony T. Allred, Skyler King, and E.K. Valentin (2014), “Does Victim Responsibility Influence Non-Profit Volunteerism?” The Journal of Nonprofit and Public Sector Marketing, Vol. 26, 62-79.
  4. H. Lon Addams, Anthony T. Allred and Denise Woodbury (2014), “Student-operated Companies: The Entrepreneurial Focus of an Integrated Business Core,” Journal of Entrepreneurship Education. Volume 17, p.1-11.
  5.  H. Lon Addams, Anthony T. Allred and Mike Chertudi (2013), “The First Step in Proactively Managing Students’ Careers: Teaching Self-SWOT Analysis, “ Academy of Educational Leadership. Vol. 17, No. 4, p. 43-51.
  6. E.K. Valentin and Anthony T. Allred (2012), "Giving and Getting Gift Cards," The Journal of Consumer Marketing, Vol. 29, No. 4.     
  7. Anthony T. Allred, E.K. Valentin and Goutam Chakraborty (2010), “Pricing risky services: preference and quality considerations,” Journal of Product and Brand Management, Vol. 19, No. 1,  p. 54-60.
  8. H. Lon Addams, Denise Woodbury, Anthony T. Allred, and Joel Addams (2010), “Persuasive Communication Consulting Projects: Helping Nonprofits Organizations and Students Simultaneously,” Business Communication Quarterly. Vol. 73, No. 3, 282-290.
  9. Vishal Lala,  Anthony T. Allred, and Goutam Chakraborty (2009), “A Multidimensional Scale For Measuring Country Image,” Journal of International Consumer Marketing, Volume 21, Number 1.
  10. Anthony T. Allred,  H. Lon Addams, and Goutam Chakraborty (2007), “Is Informal Planning the Key to Success of the INC 500?” Journal of Small Business Strategy, spring/summer, Volume 18, Number 1, 95-104.
  11. Anthony T. Allred and H. Lon Addams, (2006), “After Receiving Financing, Do INC 500 Companies Continue To Utilize Their Business Plan?” Journal of Small Business Strategy, spring/summer, Vol. 17 No. 1, 17-26.
  12. H. Lon Addams and Anthony T. Allred  (2005), “How Do The Small Successful Companies In America Choose Their Auditors? ” Journal of Business & Economics Research, October, Vol. 3, No 10, 33-36.
  13. H. Lon Addams and Anthony T. Allred  (2005), “Ethical Reputation, Not Fees Drive Auditor Selection At Inc. 500 Companies,” Journal of Business & Economics Research, March, Vol. 3, No. 3, 57-63.
  14. Anthony T. Allred and Goutam Chakraborty (2004), “Can A Marketing Classification System Predict Dot.Com Retail Success And Failure?”  Journal of Internet Commerce, Spring 2004, Vol. 3, No. 1, 31-46.
  15. E.K. Valentine and Anthony T. Allred (2003), “Customer Satisfaction and Card-Contingent Discounts: An Exploratory Inquiry,” Journal of Applied Business Research, Vol. 19, No.2, 21-32.
  16. H. Lon Addams and Anthony T. Allred  (2002), “Why The Fastest-Growing Companies Hire and Fire Their Auditors,” CPA Journal, May Issue, 62-64.
  17. Anthony T. Allred  (2001), “A Employee Evaluations of Service Quality at Banks and Credit Unions,” International Journal of Bank Marketing, Vol. 19, No 4 and 5,179-185.
  18. Anthony T. Allred (2001), “Creating Customer Service Worth Advertising at Browning Arms,”TQM Journal, Vol. 13, No. 1, 6-11.
  19. Anthony T. Allred and H. Lon Addams (2000), “Service Quality at Banks and Credit Unions: What Do Their Customers Say,” International Journal of Bank Marketing, Vol. 18, No 4., 200- 207. (Editor’s request to reprint from Managing Service Quality, 2000 article.)
  20. Anthony T. Allred, Goutam Chakraborty, and Stephen J. Miller (2000), “Measuring Images of Developing Countries: A Scale Development Study, “ Journal of Euromarketing, Vol. 8, No. 3, 29-51.
  21. Anthony T. Allred and H. Lon Addams (2000), “ Service Quality at Banks and Credit Unions: What Do Their Customers Say? “ Managing Service Quality, Vol. 10, No 1, 52-60.
  22. Anthony T. Allred and H. Lon Addams (1999), “Cost Containment and Customer Retention Practices at the Top 100 Commercial Banks, Savings Institutions, and Credit Unions,” Managing Service Quality, Vol. 9, No. 5, 352-359.

REFEREED CONFERENCE PROCEEDINGS

  1. Clinton Amos, Gary R. Holmes and Anthony Allred,  (2014) “Exploring Impact Philanthropy, Altruistic, Hedonic, and Egoistic Motivations to Support Animal Causes,” Association of Marketing Theory and PracticeConference April (Top Paper in Track Award).
  2. Anthony T. Allred and Jeffery Wayment (2013), “Rebranding Voice Stream to T-Mobile,” Applied Business and Entrepreneurship Association International Conference, November (Top Paper in Track Award).
  3. Anthony T. Allred and Skyler King (2012), “Can Recognizing Students by Name Influence Student Evaluations of Faculty?” Applied Business and Entrepreneurship Association International Conference,  November (Top Paper in Track Award).
  4. Anthony T. Allred, Vishal Lala, and Goutam Chakraborty (2003), “Determinants, Effects and Moderators of Country Image,” American Marketing Association, Summer (abstract published in proceedings).
  5. Anthony T. Allred and H. Lon Addams (2000), “Service Quality: The Bank Versus Credit Union Debate,” Western Decision Science Institute, April 18-22.
  6. Goutam Chakraborty, Anthony T. Allred, and Ajay Singh Sukhdial (1997), "The Effect of Perceived Risk and Country-of-Origin on U.S. Consumers' Attitudes Toward Counterfeit Products,” Advances in Consumer Research, 24, 345-349.
  7. Goutam Chakraborty, Anthony T. Allred, and Terry Bristol (1996), "Exploring Consumers' Evaluations of Counterfeits: The Roles of Country of Origin and Ethnocentrism," Advances in Consumer Research, 23, 379-384.

CONFERENCES

  1. Applied Business & Entrepreneurship Association, Presenter, 11-2013
  2. Applied Business & Entrepreneurship Association, Presenter, 11-2012
  3. Western Decision Science Institute, Presenter and Discussant, 04/18-22/ 00
  4. Association for Consumer Research, Presenter, 10/19-22/95
  5. Fourth Annual Nebraska Doctoral Symposium, Presenter, 04/06-08/95
  6. Third Annual Nebraska Doctoral Symposium, Discussant, 03/10-12/94