ASSISTANT PROFESSOR OF MARKETING
OFFICE: WB 265
Sky King joined the faculty of Weber State University in 2016 and serves as an assistant professor of marketing at the Goddard School of Business & Economics.
In addition to BS and MBA degrees from Weber State University, King holds a Ph.D. in marketing from Washington State University. He is teaching a variety of marketing classes in the Goddard School's undergraduate and graduate programs.
King's research focuses on non-profit marketing, consumer financial decision making and consumer time orientation.
Ph.D., Marketing - Carson College of Business Washington State University, 2016
MBA, - Weber State University, 2011
BS, Marketing - Weber State University, 2007
PUBLICATIONS & PRESENTATIONS
REFEREED JOURNAL PUBLICATIONS
- Allred, Anthony, Skyler King, & E.K. Valentin (2014), “Does Victim Responsibility Influence Non-Profit Volunteerism,” Journal of Non-Profit & Public Sector Marketing.
- Joireman, Jeff & Skyler King (2016), “Individual Differences in the Consideration of Future and (More) Immediate Consequences: A Review and Directions for Future Research,” Social and Personality Psychology Compass.
ABSTRACTS IN CONFERENCE PROCEEDINGS
Allred, Anthony, Skyler King (November, 2012) “Can Recognizing Students by Name Influence Student Evaluations of Faculty?” (Received an ABEAI best paper in-track).
- Kareklas, Ioannis, Darrel Muehling, & Skyler King (March, 2016) “An Exploration of the Associative Properties of Colors and Self-Views in Advertising.” American Academy of Advertising 2016 Annual Conference.
- King, Skyler, Mark Mulder, & Richie Liu (June, 2016) “Investigating Consumer Responses to Nonprofit Overhead Costs.” AMA Marketing and Public Policy 2016 Annual Conference.