Marketing on Campus

This webpage contains information on how you can market your events and services on campus. If you are not in the Student Access & Success division, your contacts/processes may be different but the tools are all the same.

If you are working with Student Communications to market your event or service, Student Communications is doing all this for you – please don’t duplicate efforts.

WSU Brand Website

CONTENT TIPS

Make sure all materials have the same visuals and language, but edited to fit the medium

EVENTS

Print and digital materials should include:

  • What the event is (sometimes the title is not enough)
  • Location
  • Date/Time
  • Cost?
  • RSVP by a certain date or just show up?
  • Open to everyone or just students?
  • Link for more info

SERVICES

Print and digital materials should include:

  • What is offered
  • When it is offered
  • Who can use services
  • How students use the service (walk-in, appointment – how to make an appointment?)
  • Cost?
  • Location and contact info
  • Link for more info

 

LOGOS

TEMPLATES

WHERE TO ADVERTISE TO STUDENTS ON CAMPUS

  • Your Website
    If you need help with updating your website (and you are in SAS), request website updates from Student Communications. If you need access to update your website, reach out to studentcomm@weber.edu.

  • Your Social Media

    These are the most common graphic sizes that we use, but not the only graphic sizes that can be used on these mediums. 

    • Feed Posts:
      • Instagram & Facebook (square): 1080x1080px (72 DPI, JPG, or PNG)
      • Instagram: 1080px wide and 1440px tall (72 DPI, JPG, or PNG) - matches profile grid preview
      • Facebook: 1080px wide and 1350px tall (72 DPI, JPG, or PNG)
    • Story (FB and IG): 1080px wide and 1920px tall (72 DPI, JPG)
    • Facebook Event:
      • Banner 1920px wide and 1005px tall (72 DPI, JPG)

     

    If your graphics have text on them, repeat the text in the post. Facebook allows links and for Instagram, add the link in your profile. 

  •  Other Social Media Accounts

    Who else can you tag or work with to broaden engagement on your posts?

     

    SAS Social Media Directory
    WSU Social Media Directory

  • WSU Announcements

    The WSU announcements sends out email to students once a week (on Mondays) and they can change that to everyday on their preferences if they like.

    • If your SAS department plans on posting to the announcements frequently (like once a week), please have one person in your department who is in charge of posting. That person will request access to the announcements in the portal and will have to go through training before they can post.
    • If your SAS department does not plan on posting very often, you can complete a request for Student Communications to post to the announcements for you. 

     

    If you are not in the SAS division, check the website to see who your contact is for posting announcements.

  • Texting

    WSU does have a texting system through "Ask Waldo" that we recommend you use instead of purchasing your own (unless you are using your messaging system for a specific subset of students such as mentors reaching out to mentees only).

    Ask Waldo sends text messages directly to students. It should be reserved to relay time-sensitive information that enhances the support provided to current and prospective students. There is a yearly communication plan for student retention already in place.

    Learn more and request to send a text

  • Campus Calendars

    STUDENT ACCESS & SUCCESS GOOGLE CALENDAR

    This calendar is to help SAS folks plan out events in advance to ensure our events are not duplicated or overlapping. Please get your event on this calendar right away during the planning of the event. You can go back later and add details or make changes as needed. This calendar is also pulled into various websites, so details are important when you have them.

    To add your event to the calendar, invite studentlife@weber.edu to your Google event.

    WSU MASTER CALENDAR

    • If your SAS department plans on posting to the master calendar frequently (like once a week), please have one person in your department who is in charge of posting. That person will request access to the calendar by emailing Dani daniellemckean@weber.edu (This access process is the same for all of campus since Student Communications maintains the master calendar.)
    • If your SAS department does not plan on posting very often, you can complete a request for Student Communications to post to the announcements for you. 
     

    Your event must be uploaded in the Master Events calendar to get pulled into featured events on your website, the SAS website, and even the WSU home page. MarComm will pull events to the home page based on criteria.

    Master Events Calendar

    WSU TODAY MEDIA EVENTS CALENDAR

    Contact mediarelations@weber.edu to be added to the monthly email request.

     

    STUDENT ACCESS & SUCCESS WEEKLY ANNOUNCEMENTS TO STAFF

    Add Your Event to The SAS Newsletter

  • Digital Signs

    Most screens are landscape and match the sizes below. Reach out to individual screen owners for exact screen dimensions.

    • Landscape: 1920px wide and 1080px tall 72 DPI, JPG
    • Portrait: 1080px wide and 1306px tall 72 DPI, JPG
     

    Learn More About Digital Signs

  • Computer Lab Screen Savers
    • Landscape: 1990px wide and 1080px tall, 72 DPI, JPG
    • Cost with this service

    Learn More About Screen Savers

  • Binderly App

    Binderly is an app that allows our students to access ways to get involved and connect to campus. To advertise your events on this app, contact studentcomm@weber.edu to get access.

  • Print

    On Campus Printing

  • Photo/Video 

  • Signpost 
    Advertise in the student newspaper or on kiosks around campus. Contact Rob Steedley at robertsteedley@weber.edu.

 

ASSESSMENT TOOLS

Websites

Get Google Analytics Report for your website: Request in Site Manager or Contact Dani daniellemckean@weber.edu (if in SAS)

Social Media

Facebook & Instagram: Free tool in Meta Insights via admin login

Event Attendance

Track event attendance with a QR code A-frame with a Qualtrics survey for students to check-in. Learn how to set up event tracking.

Send Survey

Contact Garin Savage garinsavage@weber.edu to create a survey within Qualtrics.