Social Media & Data Analytics

What You Will Learn

A degree in social media & data analytics prepares you with an in-depth understanding of social media and how to strategically use it to communicate. You will gain skills in creating social media content, analyzing social media data, and making visualizations to communicate complex data to audiences. 

Careers in Social Media and Data Analytics

See a list of career possibilities


The social media & data analytics emphasis offers interdisciplinary tracks (web design, digital strategy, and audience analytics) or a minor, so you can focus your coursework on your specific area of interest.

Program Requirements

How To Declare Your Major

  1. Complete the Major Declaration Form
  2. Email the completed form to

Get Involved


Li Chen
EH 361

By Appointment