Public Relations & Strategic Communication


Dave Smith

Class of 1994

“This program continues to evolve and offer new and improved training to provide students with the skill set they need to succeed in the ever-changing and increasingly important world of public relations.”

What You Will Learn

The Public Relations & Advertising interdisciplinary emphasis provides you with the theory and practical skills in writing, critical thinking, marketing, advertising and communicating to influence public opinion across a range of media.  In the Public Relations & Advertising emphasis you can select a minor or specialize in one of the following five tracks:

  • Copywriting: Learn to hone your craft through exposure to a broad range of writing styles from advertising to public relations to writing for the web.
  • Health Care Public Relations: Focus on public relations in the health care industry with its unique terminology and marketing strategies.
  • International Public Relations: Work to help master the political, economic and social structures you will encounter as the global marketplace continues to expand.
  • Marketing: Choose a variety of business classes to help you understand consumer behavior and how to sell and influence the public.
  • Visual Communication: Focus on understanding how to make verbal and graphic arts messages visually appealing, persuasive and informative.

Careers in Public Relations & Advertising

See a list of career possibilities.

Program Requirements

How To Declare Your Major

  1. Complete the Major Declaration Form.
  2. Email the completed form to

Get Involved


Nicola Corbin, Ph.D.
EH 341
Last Names A-G

By Appointment

Leslie Howerton
EH 342
Last Names H-O

By Appointment

Anne Bialowas, Ph.D.
EH 332
Last Names P-Z

By Appointment