In addition to the Goddard learning outcomes, students completing the Bachelor of Science in Marketing will be able to:
Understand the contribution of marketing to the business enterprise
Identify a marketing problem and key influences on that problem, to use appropriate qualitative and quantitative analysis and market research techniques to evaluate the marketing problem, and to evaluate alternative solutions
Use marketing terminology correctly
Understand how elements of the marketing mix are influenced by problem/opportunity
Describe major bases for segmenting consumer and business markets; define and be able to apply the three steps of target marketing: market segmentation, target marketing, and market positioning; understand how different situations in the competitive environment will affect choices in target marketing
Illustrate how the international trade system, economic, political-legal, and cultural environments in a foreign country affect a company’s international marketing decisions
Identify the major ethical and social concerns associated with marketing
At its core, marketing is about is matching supply and demand in a complex, advanced economy. Marketing consists of a sequence of activities: identifying customer needs, developing goods and services to satisfy those needs, communicating information about products to potential customers, and distributing the products to customers. Marketing majors will learn technical marketing skills and strategic thinking. The student who majors in Marketing is seeking become marketing researchers/analysists, customer relationship managers, sales managers, brand managers, or pursue careers in traditional and internet advertising.
Dr. Wendy Fox-Kirk
Weber State University
1337 Edvalson Street, Dept 3802
Ogden, UT 84408
1) First year student success is critical to WSU’s retention and graduation efforts. We are interested in finding out how departments support their first-year students. Do you have mechanisms and processes in place to identify, meet with, and support first-year students? Please provide a brief narrative focusing on your program’s support of new students:
Any first-year students taking courses in your program(s).
We have traditionally relied on FYE, but have recently experimented with early careers sessions. We have just recruited a new senior academic advisor who has this as a charge, and is looking at ways to ensure that advising has early contact with every new Goddard student.
Students declared in your program(s), whether or not they are taking courses in your program(s)
2) A key component of sound assessment practice is the process of ‘closing the loop’ – that is, following up on changes implemented as a response to your assessment findings, to determine the impact of those changes/innovations. It is also an aspect of assessment on which we need to improve, as suggested in our NWCCU mid-cycle report. Please describe the processes your program has in place to ‘close the loop’.
As stated earlier, this is the first year of this program, so no closing the loop activities have yet taken place.