At its core, marketing is about is matching supply and demand in a complex, advanced economy. Marketing consists of a sequence of activities: identifying customer needs, developing goods and services to satisfy those needs, communicating information about products to potential customers, and distributing the products to customers. Marketing majors will learn technical marketing skills and strategic thinking. The student who majors in Marketing is seeking become marketing researchers/analysists, customer relationship managers, sales managers, brand managers, or pursue careers in traditional and internet advertising.
Dr. Wendy Fox-Kirk
Weber State University
1337 Edvalson Street, Dept 3802
Ogden, UT 84408