Marketing

• Certificate (Not Applicable)

   

• Associate Degree (Not Applicable)

   

• Bachelor Degree

  In addition to the Goddard learning outcomes, students completing the Bachelor of Science in Marketing will be able to:

  • 1. Understand the contribution of marketing to the business enterprise
  • 2. Identify a marketing problem and key influences on that problem, to use appropriate qualitative and quantitative analysis and market research techniques to evaluate the marketing problem, and to evaluate alternative solutions
  • 3. Use marketing terminology correctly
  • 4. Understand how elements of the marketing mix are influenced by problem/opportunity
  • 5. Describe major bases for segmenting consumer and business markets; define and be able to apply the three steps of target marketing:  market segmentation, target marketing, and market positioning; understand how different situations in the competitive environment will affect choices in target marketing
  • 6. Illustrate how the international trade system, economic, political-legal, and cultural environments in a foreign country affect a company’s international marketing decisions           
  • 7. Identify the major ethical and social concerns associated with marketing

At its core, marketing is about is matching supply and demand in a complex, advanced economy. Marketing consists of a sequence of activities: identifying customer needs, developing goods and services to satisfy those needs, communicating information about products to potential customers, and distributing the products to customers. Marketing majors will learn technical marketing skills and strategic thinking. The student who majors in Marketing is seeking become marketing researchers/analysists, customer relationship managers, sales managers, brand managers, or pursue careers in traditional and internet advertising.  

Dr. Wendy Fox-Kirk
Weber State University
1337 Edvalson Street, Dept 3802
Ogden, UT 84408
wendyfoxkirk@weber.edu
 

In 2019, the marketing program transitioned from an emphasis to a major and an assessment plan was developed after that transition. Currently, 6 of the 7 marketing specific learning outcomes are assessed. Learning Outcome 7 related to ethical and social concerns associated with marketing is covered in a number of classes but we have yet to develop a comprehensive measure for this outcome. For the other learning objectives, the marketing program relies upong the ETS Major Field Test, the MKTG 4440 capstone class and MKTG 3600 and BSAD 3500 to assess program-specific knowledge. The MKTG 4400 capstone class is used to assess leraning outcome because it integrates a broad range of content and is taken during one of the last two semesters prior to graduation for marketing students. MKTG 3600 and BSAD 3500 were selected to assess specific learning outcomes related to international marketing and marketing research respectively.
The ETS Major Field Test is administered to all GSBE students prior to graduation. It is a general assessment of business knowledge and is used for the College's AACSB accreditation assurance of learning.

2021-22 - Conducted Program Review
2019-20

2022-23