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Why Choose Goddard’s Marketing Program?

This emphasis gives you a solid foundation of technical skills combined with superior leadership and people skills, with a focus on upper division classes in marketing.

Our marketing students work on important projects for real Utah businesses and nonprofits.

Small class sizes and professors who care about your learning provide an environment that nurtures learning and personal growth.

What You’ll Learn

While gaining practical experience, you will become skilled in:

  • General management
  • Retailing
  • Promotional and advertising management
  • Market research
  • Business strategic management analysis for promotions
  • Sales management and customer relationship management
  • Marketing

What You Can Do

Our Marketing Emphasis gives you a strong foundation for careers that involve:

  • Internet and social media marketing
  • Marketing research
  • Relational corporate sales
  • Marketing consulting
  • Corporate careers (e.g., brand management)
  • Non-profit marketing
  • Government organization
  • Non-government organizations
  • Graduate studies in Marketing and MBA

Our graduates make an average salary of $43,250.

Marketing students gain practical experience working on important projects for Utah businesses and non-profits.

Opportunities to present your work include student projects such as:


  • Wildcat Store promotional project
  • Hill Air Force Base Museum promotional project

Admission Process

You must be admitted to the Goddard School in order to major in marketing.

Goddard Admissions

Program Information


Faculty/Staff Directory
Our Faculty

Student Resources

Club: Marketing Club

Your Career Internship Opportunities Expected Salary Goddard Career Center