skip to content
  • Calendar
  • Maps

Why Major in Marketing?

Marketing encompasses the analysis of consumer behavior, demographics and environmental information to facilitate the exchange of offerings that create value for customers and society at large. The program integrates marketing fundamentals, market research and analytics with hands-on learning opportunities. Whether you are into internet marketing, services marketing or international marketing, you will be prepared for career opportunities. 

$44K
AVERAGE SALARY OFFER

OF MARKETING STUDENTS

100%
OF QUALIFIED APPLICANTS
RECEIVED SCHOLARSHIPS IN 2016

22:1
STUDENT TO FACULTY RATIO
(0 STUDENT INSTRUCTORS)

LEAD
GIVE BACK & LEARN TO LEAD: NON-PROFIT MARKETING PLAN PROJECTS

 

 

MARKETING CAREERS
 

Social Media Specialist Career

 

A marketing degree is incredibly versatile! Career options vary from very creative to incredibly technical and analytical job opportunities. Here are just a few sectors you may find yourself in:

  • Retailing
  • Promotional and advertising manager
  • Social media specialist
  • Market research analyst
  • Business strategic management analyst
  • Brand manager
  • Media buyer
  • Sports marketing account executive
  • Digital marketing manager

Explore Fascinating Marketing Careers

MARKETING STUDENTS
 

Spencer, Marketing '14

 

Marketing students often have several traits in common.  Many are excellent communicators, analytical, creative, great project managers and work well in teams.   

MEET SPENCER...  

Like some, Spencer knew exactly what he wanted to be when he grew up, a doctor, until... he was in his third year of pre-med courses and went to shadow a pediatrician and decided, "I hated it!"  So, on a whim, Spencer took the Goddard School's study abroad to Italy and there, he fell in love with marketing!  (read Spencer's full story)

Explore More Student Stories

A QUICK LOOK AT THIS MAJOR
  

DEGREE:

Bachelor of Science in
Marketing

HOURS REQUIRED: 120 total
40 Upper division required
MIN. CUMULATIVE GPA:

C- or higher in Math 1050
C- or higher in ENGL 2010

C-  or higher for all
Business Foundations courses
2.5 cumulative GPA for Business
Foundations courses
2.5 overall university GPA

MINOR: Not required
GRAD MAP: Grad Maps
CATALOG: Marketing (BS)
GET ADMITTED: Goddard Admissions
ACCREDITED AACSB Accredited

 

YOU'LL TAKE COURSES LIKE THESE:

  • Consumer Behavior (MKTG 3100)
  • Selling and Sales Management (MKTG 3200)
  • Introduction to Business Research (BSAD 3500)
  • Promotion Management (MKTG 3450)
  • Marketing Strategy (MKTG 4400)
  • Internet Marketing (MKTG 3600)
  • Services and Sports Marketing (MKTG 3500)

 See full list of course requirements

YOU'LL LEARN SKILLS LIKE THESE:

  • General management
  • Retailing
  • Promotional and advertising management
  • Market research
  • Business strategic management analysis for promotions
  • Sales management and customer relationship management
  • Marketing

YOU'LL GET THESE HANDS-ON EXPERIENCES:

  • Gain practical experience by working on important projects for Utah businesses and non-profits
  • Conduct comprehensive research with direct faculty interaction

 

OUR MARKETING MAJORS ARE WORKING FOR THESE COMPANIES (AND MORE)

 

Amer Sports  KickFire Marketing  Lifetime  Whiteclouds  Marketstar