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Studying Marketing at Weber State

Weber State’s marketing emphasis gives students comprehensive, high-impact, real-world learning opportunities to prepare for careers building and strengthening customer relationships.

Marketing Highlights

Weber State’s marketing program offers small class sizes.

As a marketing major, you can work one-on-one with faculty members, participate in integrative learning opportunities and network with some of the top marketing executives in the state.

Utah’s marketing industry has a projected 52% increase in growth, compared to a 19% increase nationwide.

Weber’s John B. Goddard School of Business & Economics is accredited by AACSB International, the Association to Advance Collegiate Schools of Business. This distinction is held by fewer than 6% of all business schools.

Beyond the Classroom

With a 100% internship placement rate, you’ll have the chance to gain practical experience working on a variety of real-life marketing projects with Utah businesses and organizations.

Jace Johnson

Class of 2019

“The marketing program provides any willing student with leadership opportunities, amazing mentors, great education, and job-applicable skills.”

What You’ll Learn at Weber

Weber State’s marketing program gives you a solid foundation of technical skills, combined with superior leadership and people skills.

While gaining practical experience, you will become skilled in:

  • General management
  • Retailing
  • Promotional and advertising management
  • Market research
  • Business strategic management analysis for promotions
  • Sales management and customer relationship management

What You Can Do After Weber

With a degree in marketing, you can go on to a successful career in:

  • General management
  • Retailing
  • Product management
  • Purchasing
  • Advertising
  • Sales management
  • Market research

Upon graduation, you’ll also be prepared to enter graduate studies, including Weber State’s Master of Business Administration (MBA) program.

Career & Salary Outlook

Recent graduates from the Goddard School’s marketing program have had a 100% job placement rate, with an average starting salary of $43,250.

Common careers for marketing graduates in the U.S.
Descriptions, job outlook, salary information and more... 

Faculty Perspective

Marketing is fundamentally a business process that seeks to understand and fulfill customer needs.

Tony Allred

Marketing in the digital age requires a combination of critical, analytical and creative thinking. As a professor, it is my goal to provide students with opportunities to develop these capabilities.

Clinton Amos