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Studying Social Media & Data Analytics at Weber State

A degree in social media & data analytics prepares you with an in-depth understanding of social media and how to strategically use it to communicate. You will gain skills in creating social media content, analyzing social media data and making data visualizations to communicate complex data to audiences. 

Social Media & Data Analytics Highlights

The social media & data analytics emphasis offers interdisciplinary tracks (web design, digital strategy and audience analytics) or a minor, so you can focus your coursework on your specific area of interest. 

Beyond the Classroom

Our highly-trained faculty at Weber State will give you the opportunity to use cutting-edge technology to not only post and create content effectively, but to analyze social media engagement to ensure success. Learn about building a social media strategy, setting goals, influencer marketing and more. 

Gabi Carter

Class of 2024

"The Social Media & Data Analytics emphasis has been the best decision I have made since starting college. These classes provided me with the skills I need to thrive in the social media realm and I've already secured a job because of my knowledge from the data analytics side of things. The classes aren't just beneficial, they're fun and you'll end each semester happy with the new skills you learned.”

What You’ll LEARN at Weber

Your classes will teach you about the communication tools you need to strategically use social media. Coursework gives you a strong foundation in social media, data visualization and analytics, audience analytics and creating impactful messaging.

What You CAN DO After Weber

A degree in social media & data analytics gives you the foundation you need for having a successful career as a social media strategist, manager, copywriter and more. If you have questions, contact a WSU Career Advisor