Albert Choi
Assistant Professor, Graphic Design
Education
Ph.D. in Visual Communication Design, Hongik University
MFA in Graphic Design, California State University Fullerton
BA in Fine Arts, California State University Fullerton
About
Albert Choi is an Assistant Professor of Graphic Design, specializing in User Experience (UX), Interaction Design (IxD), and Brand Experience (BX), with a strong focus on culture and branding. His research emphasizes building a design-led culture that aligns with his teaching approach and design philosophy, which he describes as "Logical Sensitivity and Culture Code."
He led a nationwide research project on Korea's New National Address System, which significantly influenced the country's culture, economy, and identity. Additionally, he created the initiative "Life is Art Inspired," showcasing how art can transform everyday moments into sources of beauty and meaning. His designs are included in the permanent collections at the U.S. Library of Congress.