Communication: Social Media & Data Analytics Emphasis

Studying Social Media & Data Analytics at Weber State

A degree in social media & data analytics prepares you with an in-depth understanding of social media and how to strategically use it to communicate. You will gain skills in creating social media content, analyzing social media data and making data visualizations to communicate complex data to audiences.

Social Media & Data Analytics Highlights

The social media & data analytics emphasis offers interdisciplinary tracks (web design, digital strategy and audience analytics) or a minor, so you can focus your coursework on your specific area of interest.

Beyond the Classroom

Our highly-trained faculty at Weber State will give you the opportunity to use cutting-edge technology to not only post and create content effectively, but to analyze social media engagement to ensure success. Learn about building a social media strategy, setting goals, influencer marketing and more.

What You’ll Learn at Weber

Your classes will teach you about the communication tools you need to strategically use social media.
Coursework gives you a strong foundation in:

Social media
Data visualization and analytics
Audience analytics
Creating (both visual and written) impactful messaging

What You Can Do After Weber

A degree in social media & data analytics gives you the foundation you need for having a successful career in one of the world's fastest growing industries.

Specific jobs of social media & data analytics graduates include:

Social media strategist
Social media manager
Social media copywriter
Digital marketing manager

Career & Salary Outlook

Common careers for public relations and advertising graduates in the U.S. and Utah
Descriptions, job outlook, salary information and more...
(Source: bls.gov)