Director of Marketing & Communications
Shane D. Farver oversees a dynamic, creative team of marketing professionals in the Division of Online & Continuing Education (DOCE) at Weber State University. With a focus on online education, professional development, and community education, Shane’s role is to drive the strategy, research and content production for DOCE’s marketing efforts. He is dedicated to developing market insights into which potential programs are the most viable, ensuring the effective promotion of Weber State University's educational offerings.
Shane’s career has been driven by his passion for creating connections. He believes in the power of words to create meaningful relationships, and he is fascinated by the methods that connect people to what they want and need. He is especially proud to market for higher education, as he believes that education is the bedrock for a better life, regardless of how it’s packaged.
During his tenure as director of marketing and communications for DOCE, Shane has implemented surveys, launched an internal division rebrand, and taken a deeper dive into the analysis of campaigns. His focus has been on transitioning DOCE's marketing team from primarily an asset producer to one that is more strategically minded and takes a broad view of marketing's role in the educational landscape.
With over 20 years of experience in the communication industry, Shane has a bachelor's degree in communication/journalism from Weber State University and a master's degree in mass communication from the University of Utah. His extensive experience includes time in journalism, education, public relations, marketing and speech writing.
He believes that it's an exciting time for marketing in higher education, where the needs, desires, and makeup of the student body are rapidly changing. Figuring out how to design education that meets their needs and talk about it is a rapidly evolving endeavor, and Shane is committed to making a difference in this field.