What is a Brand?
Who We Are | What We Do | How People Think of Us
Our university brand is what people think, and
what we hope they will think, when they hear
"Weber State University."
Using the Branding Guide
This guide is intended to assist anyone at WSU who communicates about the university with an external audience.
Whatever area of the university you are promoting, and whether you are creating a brochure, website, video, email newsletter-
any kind of communication - following this guide will help reinforce both your message and the university's reputation.
You can uphold brand standards and still be unique, creative and engaging in your communication.