Weber State University Branding Guide

Using the Branding Guide

This guide is intended to assist anyone at WSU who communicates about the university and its components and programs with an external audience.

Whatever part of the university you are promoting, consistent and proper use of the brand helps strengthen your message. Many different departments, offices and programs make up WSU; if each creates its own identity, our audience has a harder time understanding everything the university does. You can uphold the brand standards and still be unique, creative and engaging in your communication—please do!

Following this guide in your communication efforts—whether you are creating a brochure, website, video, email newsletter, etc.—will help identify you as part of Weber State University, reinforcing both your message and the university’s reputation.