Where there's products, services, or image branding, there's marketing. And there's a huge gamut of marketing platforms including research, mobile, influencer marketing, social media, content strategies, email, digital, and of course the traditional billboard, print, TV, radio, etc. And the greatest part of marketing is the career range from the most technical to the highly creative.
Below is a breakdown of nine interesting careers in marketing, employers and industries that hire marketing professionals and resources for further career information. Some careers may require addition skills or further education. For more information on qualifications, jobs and career specifics consult the Bureau of Labor Statistics Occupational Outlook Handbook.
ADVERTISING & PROMOTIONS
MEDIAN PAY: $133,380/YR
JOB OUTLOOK: Growing at 10% ( as fast as average)
JOB DESCRIPTION: Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.
MARKETING MANAGERS
MEDIAN PAY: $135,030
JOB OUTLOOK: Growing at 10-15% (faster than average)
JOB DESCRIPTION: Marketing managers identify, develop and evaluate marketing strategies based on objectives, market segments. They formulate, direct and coordinate marketing activities and policies to promote products or services. They often develop pricing strategies and compile reports.
MARKET RESEARCH ANALYST
MEDIAN PAY: $63,920/YR
JOB OUTLOOK: Growing at 22% (much faster than average)
JOB DESCRIPTION: Computer networks are critical parts of almost every organization. Network and computer systems administrators are responsible for the day-to-day operation of these networks.
SOCIAL MEDIA SPECIALIST
MEDIAN PAY: $56,770/YR
JOB OUTLOOK: not listed
JOB DESCRIPTION: Social media specialists communicate with the public through platforms that allow users to create and share content online. They run social media accounts and post content to spark interest in their product/service and build brand reputation.
SEARCH MARKETING SPECIALIST
MEDIAN PAY: $63,920/YR
JOB OUTLOOK: Growing at 15% (much faster than average)
JOB DESCRIPTION: SEM specialists collect and analyze web metrics and data to determine ranking and placement, they set up and optimize analytics tools for visitor tracking, the work with developers to optimize web structure and page construction for optimal visibility.
MEETING & EVENT PLANNERS
MEDIAN PAY: $49,470/YR
JOB OUTLOOK: Growing at 18% (much faster than average)
JOB DESCRIPTION: Meeting, convention, and event planners coordinate all aspects of events and professional meetings. They arrange meeting locations, transportation, and other details.
PUBLIC RELATIONS MANAGER
MEDIAN PAY: $119,860/YR
JOB OUTLOOK: Growing at 13% (faster than average)
JOB DESCRIPTION: Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.
BRAND MANAGER
MEDIAN PAY: $62,938/YR
JOB OUTLOOK: not listed
JOB DESCRIPTION: Brand managers analyze how the company's image is positioned in the market, understand vision, mission and goals and translate those goals into plans position and marketing strategies.
PR & FUNDRAISING MANAGEMENT
MEDIAN PAY: $125,780/YR
JOB OUTLOOK: Growing at 10 to 15% (faster than average)
JOB DESCRIPTION: Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
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