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What Can You Do With A Degree In Marketing?

Where there's products, services, or image branding, there's marketing.  And there's a huge gamut of marketing platforms including research, mobile, influencer marketing, social media, content strategies, email, digital, and of course the traditional billboard, print, TV, radio, etc.  And the greatest part of marketing is the career range from the most technical to the highly creative.  The job market outlook is great with marketing careers landing in the top 30 occupations with the most job growth projections from 2014-2024. (10)

Below is a breakdown of nine interesting careers in marketing, employers and industries that hire marketing professionals and resources for further career information. Some careers may require addition skills or further education.  For more information on qualifications, jobs and career specifics consult the Bureau of Labor Statistics Occupational Outlook Handbook 

9 INTERESTING CAREERS IN MARKETING:

 

ADVERTISING & PROMOTIONS

MEDIAN PAY: $19,380/YR
JOB OUTLOOK: Growing at 10% (faster than average)
JOB DESCRIPTION: Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members. (1)

MARKETING MANAGERS

MEDIAN PAY: $132,230/YR
JOB OUTLOOK: Growing at 10% (faster than average)
JOB DESCRIPTION: Marketing managers identify, develop and evaluate marketing strategies based on objectives, market segments.  They formulate, direct and coordinate marketing activities and policies to promote products or services. They often develop pricing strategies and compile reports. (2)  

MARKET RESEARCH ANALYST

MEDIAN PAY: $63,230/YR
JOB OUTLOOK: Growing at 23% (much faster than average)
JOB DESCRIPTION: Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. (3) 
 

 

SOCIAL MEDIA SPECIALIST

MEDIAN PAY: $56,770/YR
JOB OUTLOOK: 
JOB DESCRIPTION: Social media specialists communicate with the public through platforms that allow users to create and share content online. They run social media accounts and post content to spark interest in their product/service and build brand reputation.  (4)

SEARCH MARKETING SPECIALIST

MEDIAN PAY: $88,510/YR
JOB OUTLOOK: Growing at 5% (average)
JOB DESCRIPTION: SEM specialists collect and analyze web metrics and data to determine ranking and placement, they set up and optimize analytics tools for visitor tracking, the work with developers to optimize web structure and page construction for optimal visibility. (5)

MEETING & EVENT PLANNERS

MEDIAN PAY: $49.290/YR
JOB OUTLOOK: Growing at 11% (faster than average)
JOB DESCRIPTION: Meeting, convention, and event planners coordinate all aspects of events and professional meetings. They arrange meeting locations, transportation, and other details. (6)
 
 

 

PUBLIC RELATIONS MANAGER

 
MEDIAN PAY: $111,280/YR
JOB OUTLOOK: Growing at 10% (as fast as average)
JOB DESCRIPTION: Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization. (7)

BRAND MANAGER

 
MEDIAN PAY: $101,174/YR
JOB OUTLOOK: 
JOB DESCRIPTION: Brand managers analyze how the company's image is positioned in the market, understand vision, mission and goals and translate those goals into plans position and marketing strategies. (8)
 

MERCHANDISER / PURCHASING AGENT

 
MEDIAN PAY: $66,610/YR
JOB OUTLOOK: Growing at -3% (decline)
JOB DESCRIPTION: Buyers and purchasing agents buy products and services for organizations to use or resell. They evaluate suppliers, negotiate contracts, and review the quality of products. (9)
 

INDUSTRIES THAT HIRE MARKETING MAJORS:

  • Advertising & Public Relations Agencies
  • Banks & Other Financial Institutions
  • Department Stores & Other Retailers
  • Distribution Centers
  • Educational Institutions
  • Government Agencies
  • Healthcare Organizations
  • Insurance Agencies
  • Manufacturing Firms
  • Marketing Research Firms
  • Nonprofit Agencies
  • Public Transit
  • Service Industries
  • Travel Industry

HELPFUL RESOURCES FOR MARKETING MAJORS:
 

  • O-NET ONLINE (MARKETING)
  • Bureau of Labor Statistics: Occupational Handbook & O-NET ONLINE
    • (1) https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm
    • (2) https://www.onetonline.org/link/summary/11-2021.00
    • (3) https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm
    • (4) https://www.bls.gov/careeroutlook/2016/youre-a-what/social-media-specialist.htmtm
    • (5) https://www.onetonline.org/link/summary/15-1199.10
    • (6) https://www.bls.gov/ooh/business-and-financial/meeting-convention-and-event-planners.htm
    • (7) https://www.bls.gov/ooh/management/public-relations-managers.htm; http://www1.salary.com/Brand-Manager-Salary.html
    • (8) https://resources.workable.com/brand-manager-job-description
    • (9) https://www.bls.gov/ooh/business-and-financial/buyers-and-purchasing-agents.htm
    • (10) https://www.bls.gov/emp/ep_table_104.htm

ORGANIZATIONS

MARKETING RESOURCES