Do what AI can’t. Execute the big picture.
Product Management for Digital Products
Learn the essentials of product management in 12 weeks.
As AI continues to threaten technical skills such as coding, it’s smart to move from the daily grind to general oversight. Become a product manager, and be ready to oversee and evaluate the entire digital product process, from ideation to going to market. Weber State can show you how.
Built for working professionals, this course runs as a week-by-week, video-conferenced cohort with live evening sessions that emphasize collaboration, networking, and communication.
Across 12 weeks, develop a single capstone product and graduate with a portfolio of real work samples, including a roadmap, product requirements document (PRD), metrics plan, and evaluation plan.
Learn how to:
- Build outcome-oriented roadmaps and write product requirements that translate strategy into delivery
- Collaborate effectively with design, engineering, and business partners to provide incremental value
- Define success metrics, interpret product performance, and design lightweight experiments to reduce risk and guide iteration
- Identify high-value opportunities through market signals, customer insight, and clear problem framing
Gain the practical tools to define the right problem, align stakeholders, deliver measurable outcomes across the product lifecycle, and meet customer needs.
Price
- Aspiring product managers
- Business and data analysts
- UX designers
- Founders and operators who manage products
- Other related professionals
Why take the product management course?
Product managers are involved in major company decisions.
According to research done by McKinsey & Company:
- 80% actively participate in design activities
- 80% are involved in market decisions
- 50% are involved in pricing decisions
There is a critical need for education.
Fifty percent of product managers lack prior experience in related roles, meaning half don’t fully understand the impact of their position.
Research shows that greater role clarity leads to greater passion, which in turn leads to greater engagement. Organizations with higher engagement see:
- 18% higher productivity
- 23% increase in profitability
- 21% decrease in turnover
Product management
can prepare you for even bigger roles.
From making trade-off decisions to bridging cross-functional teams, product managers wear many hats to ensure alignment across diverse functions. In fact, most product managers spend at least 30% of their time on CEO activities, like engaging with customers and stakeholders, according to research by McKinsey & Company.
Meet the Instructor
Caleb Jacobs lectures at Weber State University on product strategy and operational management. His background includes service in the United States Air Force, executive consulting for Fortune 500 organizations, and nonprofit policy work focused on homelessness in the United States. He holds an MBA from the University of Louisville, an M.Div. from The Southern Baptist Theological Seminary, and is currently a Master of Public Administration candidate at Cornell University.
Contact
Denise Call
Manager, Business Development
Aerospace & Defense
Email: denisecall1@weber.edu
Phone: 1-801-231-5804