Desiree Cooper Larsen
Desiree Cooper Larsen is a Professor of Professional Sales at Weber State University. She has been presented the Utah Association of Marketing Educators Teacher of the Year Award twice in her tenure at WSU and has been recognized nationally for teaching. She currently teaches courses in sales presentations, merchandising, interviewing, business etiquette and corporate relations. Desiree has over 25 years of experience consulting and providing customer service and sales training to national and local Fortune 500 companies. Desiree has a master’s and bachelor’s degree from Utah State University in Marketing/Education. She serves on numerous national boards and has a strong presence in the local and regional community. Desiree was instrumental in starting the Alan E. Hall Center for Sales Excellence at WSU, where she brings a strong element of sales experience. She is currently a national board member for the University Sales Center Alliance.
Publications:
Flink, Nicole A. and Cooper-Larsen, Desiree (2020) "Using an Artificial Real-Time Response Audience in Online Sales Education to Improve Self-Efficacy in Sales Presentations: An Online Classroom Innovation," Atlantic Marketing Journal: Vol. 9 : No. 2 , Article 2.
Available at: https://digitalcommons.