Aaron Hall, Sales Center Director

After serving for one year as the volunteer interim director, Aaron Hall has

been selected as the director of Weber State University’s Alan E. Hall

Center for Sales Excellence.


Hall will lead the center in its mission to enhance sales techniques by

redefining sales around the customer. The center sets itself apart as the

only one at any public university in Utah.


The center will develop sales curriculum and instruction for private and

public institutions, create online resources for sales, coordinate with

industry professionals to advance industry-specifics sales skills, promote

the development of improved sales technology and theory-based

techniques, and link students with professionals and organizations.


“Our objective is to create a best-in-class sales center where academia and industry converge, best practices and

thought leadership are shared, and students are prepared for future career opportunities. We have something

very special at WSU, and we hope to capitalize on the sales center's unique offering,” Hall said.

The center, which was announced on Feb. 1, 2013, works in conjunction with the Department of Professional

Sales in the College of Applied Science & Technology and is the only four-year professional sales program of its

kind in the nation.

Dean of the college Dave Ferro led the national search to find a dynamic and permanent director.

"We are fortunate that Aaron Hall was in a unique position to consider joining us as the director of the Alan E. Hall

Center for Sales Excellence,” Ferro said. “He possesses a unique mix of executive management and sales skills,

boundless energy and determination. With Aaron's leadership, we hope to capitalize on the department's

strengths while furthering our relationships with industry leaders and providing the best, most comprehensive

sales education in the world."

Hall is the former Chief Operating Officer and Executive Vice President of Client Services at MarketStar. A 22-year

veteran of MarketStar, Hall ensured successful multi-channel sales execution for leading technology and

consumer electronics companies such as Intel, HP, IBM, Sony and Cisco. Hall launched MarketStar operations in

Latin America, Asia Pacific and EMEA, while leading a workforce of 6,000 employees. 

Hall also serves as Director at Mercato Partners and is a member of the firm's Investment Committee. 

Hall received his MBA from the University of Utah and Bachelor of Arts in Technical (Professional) Sales from

Weber State University. He is an avid triathlete competing in Ironman and other multi-sport events.

Originally written by Allison Barlow Hess