WSU and Ogden-Weber Chamber Create New Business Symposium

OGDEN, Utah – To enhance innovation, increase professional development opportunities and spur economic growth in northern Utah, Weber State University’s John B. Goddard School of Business & Economics and the Ogden-Weber Chamber of Commerce have partnered to produce the new Northern Utah Business Symposium.

The kickoff event, a half-day seminar centered around the theme “The Marketing Game Has Changed. What’s Your Next Move?” will be held May 20 in the George S. Eccles Lecture Hall in Elizabeth Hall on WSU’s Ogden campus.

The symposium includes breakfast and networking from 7-8 a.m., followed by six interactive presentations from local marketing experts. Each 30-minute session will include time for questions.

“Northern Utah has an abundance of talented professionals who are experts in every essential area of business,” said Jeff Steagall, dean of WSU’s Goddard School of Business & Economics. “We are pleased to partner with the Ogden-Weber Chamber of Commerce to lead the effort to gather experts together to share and strengthen our area's business community.”

Symposium events will be held twice each year in spring and fall.

May 20, Symposium Presenters and Topics

Nathan McClellan, Wayfair director of operations
“The Modern-Day Shopping Cart: How to Tap into E-commerce”

Alex Guzman, The Hispanic Marketing Factory president and CEO
“The Art of Segmentation: How to Select and Properly Reach Your Audience”

Mark Lawrenson, Cabela’s general manager
“Building Loyalty in Consumer Markets”

Sara Day, Even Stevens co-founder and community engagement director
“Developing a Mission-Based Marketing Strategy”

Ron Pynes, Axis41 founding partner
“What’s Next? The Future of Marketing”

Craig Sanders, Larry H. Miller Sports & Entertainment chief marketing officer
“Creating a Fan Experience”

“The symposium will showcase industry leaders who are challenging traditional practices and setting new standards,” said Chuck Leonhardt, Ogden-Weber Chamber of Commerce president and CEO. “NUBS is designed to be intriguing, inspiring and concise. We expect it to ignite creativity while providing practical and innovative ways to grow a business.”

Chamber sponsors include the Bank of Utah, Big-D Construction, Business Depot Ogden, Davis Hospital & Medical Center, Intermountain McKay-Dee Hospital, Standard-Examiner and Wells Fargo. To register for the symposium, visit The cost is $49 per person.

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Jeff Steagall, John B. Goddard School of Business & Economics dean
801-626-7253 •

Chuck Leonhardt, Ogden-Weber Chamber of Commerce president and CEO
801-621-8300 •


Allison Barlow Hess, Director of Public Relations
801-626-7948 •