Goeckeritz Plans Sneak Peek of Latest Film

OGDEN, Utah – Issac Goeckeritz, an award-winning filmmaker and student at Weber State University, will host a special screening and reception for his latest documentary, "Pimp This Bum," on March 12 at 7:30 p.m. at Peery's Egyptian Theater (2415 Washington Blvd.) in Ogden.

"Pimp This Bum" is a documentary detailing the life-changing events of Tim Edwards, a homeless man living in Houston. After being approached by Kevin and Sean Dolan about a unique charity idea, Edwards agreed to participate. Their agreement had Edwards hold a cardboard sign at a busy intersection with the words, "All Major Credit Cards Accepted http://www.pimpthisbum.com." 

What erupted from this Internet experiment was a word-of-mouth media campaign that spread across the globe in only a few days. Donations came pouring in, and within three weeks $75,000 had been raised to help Edwards get off the streets. "Pimp This Bum" tells his inspiring story in the wake of this unexpected change of fortune, as well as his courage to begin a new life. 

"This is my first feature-length, current-event film," Goeckeritz said. "This film was more about taking the raw elements from the video that was already available, and trying to find the clips that spoke the most, that had the most heart to them."

Goeckeritz was contacted by the Dolans about doing the work last August. Production of the film included two trips to Houston, as well as a visit to Tennessee to meet Edwards' family, who hadn't seen him in 30 years. 

Goeckeritz and Sean Dolan directed the film, while Kevin and Sean Dolan served as executive producers. "Pimp This Bum" will make its world premiere at the 43rd Annual Houston International Film Festival in April. The film's trailer has received more than 120,000 views on YouTube.

Goeckeritz has directed two previous documentaries, "Ogden: Junction City of the West" and "Uintah United," for which he won two Utah Best of State awards. He also has done film work for ESPN and HBO, and donated his time and resources to produce films for Habitat for Humanity, the United Way, Globous Relief Fund, the Mormon Tabernacle Choir, the Cathedral of the Madeleine and Madeleine Choir School. 

Tickets to the March 12 screening and reception are $12, or $10 for students with a WSU ID card, and can be purchased online at peerysegyptiantheater.com. Kevin and Sean Dolan, as well as some of Edwards' family are planning to attend the event. Visit pimpthisbummovie.com for more information.

Visit weber.edu/wsutoday for more news about Weber State University.
Issac Goeckeritz, WSU student and filmmaker 
801-698-5784 • issac@igfilms.com 

Kevin Dolan, executive producer, "Pimp This Bum"
Travis Clemens, assistant director of Media Relations
801-626-7948 • travisclemens@weber.edu