Course Descriptions

MPC 6000. Introduction to Graduate Studies for a Master in Professional Communication (1)
What it takes to succeed as a graduate student is similar to what it takes to succeed as a working professional. This course gets students on their way to becoming successful master’s students. Students are oriented to the nature, expectations, resources, and challenges of graduate study. They meet fellow students with similar goals and faculty members with wide-ranging expertise in professional communication. This course involves students early in researching the topics, trends, and theories for future graduate study.     

MPC 6100. Team Building and Facilitation (3)  
Creating, facilitating and coaching effective work groups and teams is one of the hardest soft skills for organizational professionals to master. This course examines the impact that different structures and communication processes have on group and team collaboration effectiveness, as well as the central role competent communication plays in effective group and team facilitation. It investigates structural and process issues of team building, interpersonal and group communication, and effective problem solving and decision-making skills in collaborative environments. Students should have a greater understanding of their own collaborative teaming abilities upon completion. The purpose of this course is to teach–and have students experience–strategies and tactics for building, working effectively within, and facilitating collaborative teams in the work place.

 MPC 6150. Writing for Professional Communicators (3)
Good writing skills are critical to achieving a professional image. Individuals and organizations are judged by the quality of written documents they produce. In this course, students learn to plan and organize, to write clearly, concisely and correctly, and to develop polished final projects. Students undergo an intensive review of basic writing and editing principles and then apply them to specific writing projects. Genres of writing may include funding proposals, yearly reports, executive plans, organizational descriptions, Web sites, social networking messages, and marketing materials.

MPC 6210.  Presentational Speaking in the Workplace (3)
Speaking and visual communication are both powerful tools for the professional communicator. This course focuses on the message and speaker as sites of production of meaning. Effective messages and sharing of meaning are central to the professional communicator’s ability to present well. This course focuses on developing and delivering strategic presentations and on impromptu oral communication. Class exercises focus on audience analysis, strategic thinking, theme development, message/argument construction, openings and closings, and creation of memorable messages. Elements of visual communication such as color, emphasis, balance, readability, and typography are discussed.  

MPC 6300. New Media in Professional Communication (3)
New media allow all individuals and organizations to effectively interact with their audiences on an ongoing basis. This course addresses how new and emerging media technologies such as social networks, social media, blogs, podcasts, video sites, search engine management tools, and even virtual worlds can be leveraged by communication professionals in order to further meaningful relationships with their internal and external audiences. This course will give students greater understanding of new media required to allow a rethinking of the overall communication process. As a result students will develop effective communication strategies specifically geared toward the needs of their organization or field of interest.

MPC 6400. Communicating Organizational Leadership (3)
Communication is the core of organizational leadership. This course is designed to explore both the theoretical and practical aspects of leader- and followership embedded in complex environments with an emphasis on recognizing and managing change.  Leadership in organizations will be examined from a variety of perspectives including historical, ethical and critical. Key topics include leadership traits and skills, leadership roles and behaviors, power and influence, theories of leadership, leading change, ethical leadership, and developing leadership skills. The course includes experiential activities using cases, role plays, and action learning projects to develop relevant skills.

MPC 6500. Topics in Professional Communication (3) variable title
The study and application of professional communication in contemporary society is dynamic and ever changing.  This course will provide students with opportunities to explore specialized topics in a seminar format.  This course may be repeated once as elective credit with different titles and topics.

MPC 6600. Strategic Communication (3)  
Effective strategic communication and planning is essential to any organization. This course helps students to understand and develop skills to create and manage internal and external messages for different situations, industries, and locations.  Students prepare for effective strategic communication by asking and answering the right questions about the goals of the organization, its members, stakeholders and others who impact its operation, such as regulatory bodies.  Effective strategic communication and its planning consist of the optimal use of people, budgets, tactical elements, and media in a chaotic, changing world.

MPC 6700. Research Methods for Professional Communication (3)
Communication must be measured in order to evaluate its effectiveness, to refine and improve results, and to demonstrate value to an organization. This course reviews methods available to professional communicators to measure and evaluate research regarding the performance of a particular communication medium or an integrated communication campaign. Students receive instruction on commonly used professional research methodologies such as focus groups, surveys, usability studies and test-and-control methods to learn how to run studies on a “shoestring budget.” For projects with research budgets, students learn what to look for when hiring a research firm and how to evaluate and implement the research findings.

MPC 6900. Thesis/Project I (3) 
In this course students will continue their theses or projects under the direction and with the support of their faculty committees.  They will write, present and have their thesis or project prospectus approved.

MPC 6950 Thesis/Project II (3) 
This course will allow students to complete their workplace project or traditional academic thesis.   Students will prepare, present and defend their projects or theses to project/thesis committees during this semester for review and approval.  This course is repeatable for a total of 2 times for a total of 9 credit hours of which only 3 will apply to degree completion.


MPC 5080 Intercultural Communication (3)
Explores theoretical perspectives in intercultural communication. Through analysis of various intercultural theories, students will become aware of cultural influences on communication in both international and domestic cultures. 

MPC 5090 Gender and Communication (3)
This course is designed to help students understand the influence that communication has upon the shaping of gender and the influence that gender has in shaping communication interactions. Students become aware of, sensitive to, and more experienced in the issues, implications and skills necessary to successfully and meaningfully communicate with males and females, and about males and females, in a wide range of communication contexts.

MPC 5100 Small Group Facilitation & Leadership (3)
Theories and practical communication processes are examined and applied to develop fundamental attitudes and skills for facilitating and leading effective groups. 

MPC 5220 Editing (3)
Develops editing knowledge and skills for print and online publications. Covers copy editing, content editing and page editing.

MPC 5230 Health Communication (3)
A broad examination of communication theory, application, and research in health care delivery and management. Examines many different levels and channels of communication including the development and application of interpersonal communication, small group communication and teamwork, organizational communication, communication ethics, leadership, and motivation skills in dealing with health care providers, staff, and consumers in a variety of health care environments.

MPC 5400 Public Relations Media and Campaigns (3)
Apply communication principles to internal and external publics; research, plan and evaluate social interrelationships; study of the controlled and uncontrolled media and their role in public relations; prepare a major public relations campaign for a selected client. 

MPC 5500 Topics in Communication (3) variable title
The study and application of Communication in contemporary society is dynamic and ever changing. This course will provide students with opportunities to explore specialized topics in contemporary journalism, electronic mediated communication, human communication studies, and public relations in a seminar format.

MPC 5550 Organizational Communication (3)
Study of communication in organizations from various theoretical perspectives with an emphasis on the organizational culture perspective. Includes topics such as communicating with external audiences, decision-making, conflict resolution, and power relationships. 

MPC 5650 Communication Law (3)
First Amendment origins, interpretations and philosophy underlying regulation of the mass media.

MPC 5810 Persuasive Communication (3)
Study of theories and principles of persuasion from classical to modern times. Examines persuasion as a means of influence in interpersonal communication, public speaking, public relations, advertising, politics, and other contexts. 

MPC 5850 Advertising (3)
A practical and theoretical study of advertising. Course is designed for students planning careers in advertising, as well as for those who are simply lifelong consumers of advertising and want to understand its role in the economic system. 


MBA 6140. Marketing Management (3)
This course centers on creating customer value profitability in competitive markets. In an integrative fashion, it covers analyzing customer needs and preferences; estimating market potential; assessing market opportunities and threats in view of the focal company's and its competitors' resources and capabilities; developing market and marketing strategies; making astute product, pricing, distribution, and promotion decisions; and measuring marketing performance. Pedagogical vehicles include lectures, reading assignments, and case-based discussions and reports. (Generally taught in Spring and Fall.)

MBA 6170. Corporate Communications (3)
The focus of this course is to develop an integrated corporate communications program in organizations which will provide effective communication both to internal and external stakeholders. Among the topics to be discussed are corporate image and identity, corporate advertising and advocacy, media relations, marketing, communication, financial communication, community relations, corporate philanthropy, government affairs and crisis communication. Attention will also be given to effective communication internally through various methods, such as meetings, programs and publications. (Generally taught in Fall.)

MBA 6530. E-Business (3)
The Internet has become an important influence in the world. Business on the internet, in terms of operations, marketing, security, etc., has increased concomitantly in influence. This course will provide a foundation for understanding the possibilities and potential pitfalls for doing e-business. (Generally taught in Fall.)

MBA 6540. Negotiations (3)
The purpose of this course is to provide opportunities for class participants to develop their negotiating abilities for use in organizational and other settings. The course is premised on the assumption that negotiating concepts are best learned through practice which is grounded in rigorous analysis and reflection. While theoretical principles and concepts from various reference disciplines (such as social psychology, sociology, and economics) will be presented through lectures and readings, this course will focus primarily on improving practical skills. Class participants will not only learn to enhance their individual abilities in dyadic and group situations, but also to analyze  contexts for the most effective application of these skills. (Generally taught in Spring and Summer.)

MHA 6000. Health Care and the Health Care Economy (3)
In-depth analysis and synthesis of all aspects of the health care delivery system emphasizing improvement of health care delivery and access. Examines the complex organizational dynamics and structures that predicate the interaction among major components of the U. S. health care system, including service provider settings in which care is provided. The course surveys the funding systems and regulatory structures for financing healthcare delivery and resource management in health services organizations. Current reform debates will be challenged. (Generally taught in Fall.)

MHA 6400. Strategic Health Planning and Marketing (3)
Various planning approaches, styles and theories are considered from a corporate decision-making perspective within the unique governance structures of health service organizations. Issues covered include strategic planning and resource allocation within integrated health systems. Environmental analysis explores national health care delivery policy, unique financing structures such as third party payment systems, and open vs. regulated markets and development of comprehensive marketing plans. Prerequisites: MHA 6100 and MHA 6200. (Generally taught in Spring.)

MED 6110. Introduction to Classroom Management (3)
This course serves as an introduction to classroom management for those who have not had classroom experience or have been hired by a school district on a "letter of authorization," (hired without a license). The focus will be on current issues, methodology and application of a variety of approaches for behavior change, discipline and management of diverse learners in the context of classroom environments.  classroom management as a function of good teaching will be examined. (Generally taught in Spring, Summer and Fall.)

MED 6120. Advanced Classroom Management (3)
Eclectic review of the popular teacher-pupil interaction models as they are classified into ideological camps and effect, and management and strategies for the classroom. (Generally taught in Summer.)