Using the Brand Online

Together, we build a stronger identity than if everyone does their own thing. This is particularly true on the website, where being different can lead to our users getting lost and frustrated.

Redesign Project

Marketing & Communications, in partnership with other departments and developers across campus, is in the process of redesigning and revamping To do it right, this process takes time. Please be patient, and most importantly, please participate with your insight, experience and suggestions while we are conducting research through surveys and focus groups at different stages of the project.

In the Meantime

When applying the WSU brand on your website, keep in mind three main points:

1. Content

Make sure your information is up to date and correct.

2. Organization

People come to your site to find specific information or accomplish a task—make it as easy as possible for them.

3. Consistency is built primarily in the Site Manager content management system. Site Manager makes it easy for sites to be consistent with the overall WSU site in look and navigation, through the use of templates and standardized style sheets. 

In order to help users have a consistent experience across WSU's website, we offer resources for site editors and designers, including writing tips, the official logos and marks, and a palette that complements our university colors. Also, WSU's new user interface style guide gives university application and Web developers a reference for the CSS styling that has been adopted in eWeber and at the top levels of