Writing Style in Print
Weber State University prides itself on providing open access to a quality education. We are a welcoming institution, and our communication should reflect that.
For official communications, WSU follows:
- Associated Press (AP) Style
- Figures of Speech (WSU-specific info such as building and program names)
Tips for Effective Print Communication
University printed materials can include brochures, fliers, recruitment pieces and more.
- Know your audience. We have many: high school students, parents, alumni, donors, working professionals…and they each may respond best to a different writing approach, tone or word choice.
- Avoid jargon. Universities have a lot of internal terms that an outside audience may not understand. Try to be as simple and direct as possible; if you must use terms that you didn’t understand before you became familiar with higher education, explain them.
- Be consistent and professional. Each print piece WSU produces helps reinforce the university’s image. Edit carefully to avoid errors and typos. And remember: “professional” does not mean “boring.” We want to engage our audiences—if your piece is a suitable place to use humor or be a little off-beat, go for it!