Photos & Video
How we represent WSU visually plays an important role in how the university is perceived by our audiences. This includes not only using appropriate photos and up-to-date graphics, but also creating a consistent, professional appearance through the use of standard colors, fonts and design elements in our communication.
Weber State University updated its logo, university signatures and other graphic identifiers in 2013. While the changes are subtle, these new marks and accompanying color palette were designed to better represent the university in a wide range of formats.
Whether on a t-shirt or a banner, in print or electronic format, billboard size or on a small mobile phone screen, consistent observance of these graphic standards will help audiences identify or recognize Weber State University in our work, and reinforce the reputation of the university overall.
Photos and Video
One of the main reasons to use photos or video when communicating about WSU is to help your audience picture themselves here. Make it easy for them by using good images.
At Weber State University, we have a lot going for us: a gorgeous mountainside campus, a vibrant student body, great academic programs, a multitude of activities, intriguing personalities. Here are some tips to help that translate to your audience:
You may have a beautiful campus or bright new building to show off, but if the sidewalks or hallways are empty, your images won’t be as engaging. Remember to take photos or schedule shoots at times when you can capture the activity and energy of the university—and that’s found in its people.
Does your program involve hands-on activities? Are students working in settings outside the classroom? Do your faculty members have energetic interactions with students? Capturing action in photos or video gives you much more interesting material than students sitting in a lecture hall.
This is true for both the content of your images and how they are presented. WSU has many state-of-the-art facilities and great gathering areas you can showcase; choose your settings wisely. Also, make sure that the resolution and quality of your photos and video are appropriate for how they’ll be used: A photo that may be printed in a brochure or on a poster needs to have a much higher resolution than one that will be used on your department website or email newsletter.
Whenever possible, use photos of real students, professors or staff members, in real WSU surroundings. Stock photography can be inexpensive and help fill in gaps, but it does not truly represent your program, your people and your university.