Social Media Guidelines

We welcome honest and open communication in any of our official university social media outlets (Facebook, Twitter, Instagram, YouTube, LinkedIn, Google+ and Pinterest). To maintain an appropriate social media atmosphere for a university setting, we offer these guidelines for faculty, staff and student workers who post on or manage official university social media accounts as part of their assigned work duties.

DEFINITION:

Social media is defined as media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media include, but are not limited to, blogs, podcasts, discussion forums, RSS feeds, video sharing (e.g., YouTube, Instagram), microblogging sites (e.g., Twitter), and social networking sites (e.g., Facebook, LinkedIn, Google+, MySpace).

An official social media account is an account that was created for the purpose of officially representing and/or promoting the university’s brand, colleges, departments, programs and activities that is maintained by current employees.


WEBER STATE SOCIAL MEDIA, in a nutshell

Weber State is active on many social channels. Here’s where we’re most active - and what we do there.

Facebook:

Facebook.com/WeberState has more than 41,000 “likes,” third-most among public universities in Utah in terms of popularity. Our best content is visual, timely, and interactive. We take pride in being truly social. We usually respond to messages within minutes and thrive on sharing user-generated photos and video.

Twitter:

@WeberStateU has more than 6,300 followers. On Twitter, we focus on sharing news, and promoting university stories. Here, we interact heavily with the community and local/national media, using #WeberState and #WeAreWeber to increase the university’s visibility. We share a lot of Twitter content in our morning news updates. 

Instagram:

With more than 6,200 followers, @WeberState is one of our student favorites. This is where we love to share the sights and sounds of campus, and most importantly, content created BY our followers. Instagram gives our followers a feel for what it means to be a Wildcat.

Snapchat: 

With more than 2,000 “friends,” Snapchat (username: WeberStateU) is quickly challenging Instagram as our students’ preferred social platform. It is our most “direct” line to students, and Weber State was one of the first higher education institutions in the country to create an official Snapchat account. This is our favorite place to give away swag and other free stuff. 

YouTube:

YouTube.com/WeberStateU is home to all official Weber State videos. Here, we also curate playlists from other WSU-related YouTube channels, so you’ll never miss out on the best Weber State has to offer. 

LinkedIn:

Weber State’s LinkedIn page has more than 54,000 followers. The majority are alumni, who love to see photos of campus and hear about graduate success stories. We also connect with more than, 5,000 current and former faculty and staff on LinkedIn, so we can keep them up to date on employee-related developments.

CONTENT:

To be in compliance with various laws, the following content restrictions apply to accounts representing and managed by Weber State University. This does not include personal content on privately maintained social media accounts.

A. CONFIDENTIAL INFORMATION

No one shall post confidential information about WSU students, employees or alumni. When posting materials, applicable federal requirements such as FERPA and HIPPA, as well as NCAA regulations, and all applicable university confidentiality policies, must be followed at all times. (See PPM 10-1 and 10-2)

Social media is defined as media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media include, but are not limited to, blogs, podcasts, discussion forums, RSS feeds, video sharing (e.g., YouTube, Instagram), microblogging sites (e.g., Twitter), and social networking sites (e.g., Facebook, LinkedIn, Google+, MySpace).
An official social media account is an account that was created for the purpose of officially representing and/or promoting the university’s brand, colleges, departments, programs and activities that is maintained by current employees.

B. COPYRIGHT AND FAIR USE

When posting non-original materials, be mindful of the copyright and intellectual property rights of the original materials. Copyright law should be followed. For further clarification of copyright and fair use law, see PPM 5-41 and 5-43, and visit the U.S. Copyright Office website.

C. APPROPRIATE CONTENT

Weber State University’s official social media accounts are to be regarded as a public forum. No one shall post inappropriate content, including but not limited to personal attacks, threatening, obscene, profane or pornographic messages and messages with hate speech.

D. USE OF THE WEBER STATE BRAND IDENTITY

Official university accounts must appropriately use WSU’s official logos and/or marks. Any WSU logos or wordmarks used by departments or programs as an avatar for a social media account must be approved and unmodified, as directed by the Weber State University Branding Guide. Feel free to contact University Communications to get correct digital versions of the appropriate logo or wordmark.

E. REMOVAL OF CONTENT FROM THIRD PARTIES

Official Weber State University accounts reserve the right to remove any content that violates the above guidelines and/or content that is unrelated to a thread, self- promoting or advertorial. Such content may be deleted at the discretion of WSU social media administrators.

Due to the evolving nature of social media, the policies and guidelines are subject to revision after review by the Marketing & Communications team and Web Management Portfolio. We also welcome feedback from the campus community. Please call 801-626-7581 or email matthewgerrish@weber.edu with any questions.

Author:  Marketing & Communications