JanSport Co-Founder to Speak at WSU

OGDEN, Utah – Skip Yowell, Vice President for Global Public Relations of JanSport corporation, will be the featured speaker at the John B. Goddard School of Business & Economics’ Ralph Nye Executive Lecture Series Nov. 18 at noon in the Wattis Business Building Smith Auditorium.

Yowell will be speaking about the JanSport story and his book “The Hippie’s Guide to Climbing the Corporate Ladder and Other Mountains.”

Yowell, along with two other colleagues, founded JanSport in 1967 while in search of the perfect hiking pack. What began as a passion for climbing and hiking turned into the number one-selling day pack in the world. But Yowell’s innovative ideas did not end there; he also is credited with creating the first dome tent, waist-suspension flexible frame pack, travel pack and the panel-load day pack.

Keeping with his drive to inform young people about the beauty of the outdoors, Yowell currently serves on the board of the Outdoor Industry Association (OIA) and Big City Mountaineers. He co-founded OIA, a trade organization that creates opportunities to promote the outdoors in a positive way. Big City Mountaineers is a nonprofit organization that encourages underprivileged youth to better their lives through the magnificence of nature.

As Vice President for Global Public Relations, Yowell consults with JanSport International businesses in Europe, Asia and South America. He travels the world giving presentations and slide shows on the history of JanSport which includes expeditions and adventure travel to some of the highest peaks in the world including Mt. Everest, Mt. Kangchenjunga, and Mt. Kilimanjaro and many other destinations around the globe.

A book signing will occur immediately following the lecture. Refreshments will be served.

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Contact:

Richard Sline, associate communication professor
801-626-6535 rsline@weber.edu

John Hoffman, business administration instructor
801-626-8848 • jhoffman1@weber.edu

Author:

Richard Sline, associate communication professor
801-626-6535 rsline@weber.edu