Marketing

Contact Us

Department of Business Administration
Weber State University
3802 University Circle
Ogden, UT 84408-3802

Phone: 801-626-6075
E-mail: advisebusiness@weber.edu

As a student in the Department of Business Administration, you can choose to concentrate in marketing.

What can I do with a business degree in marketing?

With a degree in marketing, you can go on to a successful career in:

  • general management
  • retailing
  • product management
  • purchasing
  • advertising
  • sales management
  • market research

For the latest information on salaries in marketing, contact Pat Wheeler, employment and career services advisor for the Goddard School, or visit Career Services.

What will I learn?

Successful marketers are specialists who understand buyer behavior and buyer decision making. As a marketing major, you will learn that effective marketing strategies and programs are anchored in:

  • marketing research (finding out what customers want and prefer); 
  • product development (designing goods and services that customers prefer);
  • promotion (selling and telling customers about the benefits of a company's goods and services);
  • distribution (ensuring goods and services are available where and when customers want them); and
  • pricing (creating real value for customers)

What is the application process?

Students seeking a degree or certificate within the John B. Goddard School of Business & Economics (GSBE) must be formally admitted. For admissions criteria and the step-by-step admissions process, click here.

Degrees available

  • Master's Degree: Master of Business Administration (MBA)
  • Bachelor's Degree: Bachelor of Arts or Science (B.A. or B.S.) in Business Administration with an emphasis in marketing
  • Minor: Business Administration (for non-business majors)
  • Certificate: Entrepreneurship

The Department of Business Administration is part of the John B. Goddard School of Business & Economics, which is accredited by the Association to Advance Collegiate Schools of Business—the highest level of accreditation attainable.