With a degree in marketing, you can go on to a successful career in general mana¬ge¬ment, retailing, product management, purchasing, advertising, sales manage¬ment, and market research. You can also become an entrepreneur.

Beginning salaries for WSU marketing graduates averaged a little over $40,000 in 2007. For the latest salary statistics, contact Pat Wheeler, employment and career services advisor for the Goddard School, at pwheeler@weber.edu, or visit Career Services.

What will I learn?

Marketing generates the revenue every company needs to prosper. Successful marketers are specialists who understand buyer behavior and buyer decision making. More importantly, they know how to apply their knowledge. As a marketing major, you will learn that effective marketing strategies and programs are anchored in:

• Marketing research (finding out what customers want and prefer); 
• Product development (designing goods and services that customers prefer);
• Promotion (selling and telling customers about the benefits of a company’s goods and services);
• Distribution (ensuring goods and services are available where and when customers want them); and
• Pricing (creating real value for customers).

DEGREES
Master’s Degree: Master of Business Administration
Bachelor’s Degree: Bachelor of Arts or Science (B.A. or B.S.) in Business Administration with an emphasis in marketing
Minor: Business Administration (for non-business majors)
Certificate: Entrepreneurship