Marketing

“Weber State’s marketing program gave me applicable knowledge and experience to take back to my job and use immediately.”
Mitchell McBride, Class of 2017

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Studying Marketing at Weber State

Weber State’s marketing emphasis gives students comprehensive, high-impact, real-world learning opportunities to prepare for careers building and strengthening customer relationships.

Marketing Highlights

Weber State’s marketing program offers small class sizes.

As a marketing major, you can work one-on-one with faculty members, participate in integrative learning opportunities and network with some of the top marketing executives in the state.

Utah’s marketing industry has a projected 52% increase in growth, compared to a 19% increase nationwide.

Weber’s John B. Goddard School of Business & Economics is accredited by AACSB International, the Association to Advance Collegiate Schools of Business. This distinction is held by fewer than 6% of all business schools.

Beyond the Classroom

With a 100% internship placement rate, you’ll have the chance to gain practical experience working on a variety of real-life marketing projects with Utah businesses and organizations.

Jace Johnson

Class of 2019

“The marketing program provides any willing student with leadership opportunities, amazing mentors, great education, and job-applicable skills.”

What You’ll Learn at Weber

Weber State’s marketing program gives you a solid foundation of technical skills, combined with superior leadership and people skills.

While gaining practical experience, you will become skilled in:

General management
Retailing
Promotional and advertising management
Market research
Business strategic management analysis for promotions
Sales management and customer relationship management

What You Can Do After Weber

With a degree in marketing, you can go on to a successful career in:

General management
Retailing
Product management
Purchasing
Advertising
Sales management
Market research

Upon graduation, you’ll also be prepared to enter graduate studies, including Weber State’s Master of Business Administration (MBA) program.

Career & Salary Outlook

Recent graduates from the Goddard School’s marketing program have had a 100% job placement rate, with an average starting salary of $43,250.

Common careers for marketing graduates in the U.S.
Descriptions, job outlook, salary information and more...
(Source: bls.gov)

Faculty Perspective

Marketing is fundamentally a business process that seeks to understand and fulfill customer needs.

Tony Allred

Marketing in the digital age requires a combination of critical, analytical and creative thinking. As a professor, it is my goal to provide students with opportunities to develop these capabilities.

Clinton Amos