Assistant Professor of Communication

msingh@weber.edu

801 626 7873

EDUCATION

2003 Ph.D., State University of New York at Buffalo

1988 MBA, Punjab University, Chandigarh, India

1986 BA, Punjab University, Chandigarh, India

PROFESSIONAL WORK EXPERIENCE

Before coming to teach at Weber State University I worked for over 20 years in integrated marketing, brand management, advertising, communication, teaching, and social marketing. Some of my endeavors include teaching courses in public communication (Advertising and Public Relations), consulting for the World Bank as a Communication and Social Marketing consultant on a health communication project, and in client servicing with two of the most respected names in the advertising industry( J Walter Thompson and Dentsu, Young & Rubicam). In addition to this, I have an extensive knowledge and experience in marketing as well as communication for social change. 

1999-2005 World Bank, Communication, Media, and IMC Consultant

2001-2005 Schutte Group, Buffalo, NY Communication Director

2000- 2003 Buffalo State College, Buffalo NY. Instructor -Public Relations

1997 Population Services International, Communication and Marketing consultant

1995-1996 J. Walter Thompson Company Ltd., Account Director

1994-1995 Rediffusion, Dentsu, Young and Rubicam, Account Group Manager

1991-1994 Indian Express Group of Newspapers, Marketing Manager

1991-1998 Forbes Forbes Campbell, & Co Ltd, Divisional Sales Manager

1984-1986 Grindwell Norton Ltd., Sales Engineer

PUBLICATIONS

Singh, M. (2006)Validating computer content analysis: A case study of CATPAC. Ann Arbor, MI: ProQuest.

Singh, M. (2002). Elearning translates to experiential learning in a communication theory class - Higher Education. In G. Richards (Ed.), Proceedings of World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2002 (pp. 864-869). Chesapeake, VA: AACE.

PRESENTATIONS

Applying Communication for Social Change - A Case Study for the Applied Communication Division of the National Communication Association, San Antonio 2006

Collaborative Learning and Technology: Moving from Instructionism to Constructionism. For the Instructional and Developmental Communication division of the International Communication Association, New York 2005

Communication for Social Change at the Crossroads: Moving From Theory to Praxis: A Case Study. For the Intercultural & Development Communication division of the International Communication Association, New York 2005

Computers for experiential learning: Integrating Instructionism and Constructionism in the Communication classroom, National Communication Association, Seattle 2000

Experiencing and narrating a foreign culture -Panel Member, National Communication Association, Chicago, 1999

Epidemics: A creation of social reality, Top Paper, American Studies Steering Committee presentation, Ohio University, 1999.

CLASSES TAUGHT AT WSU

Weber State University

Public Relations (Comm. 3400), PR Writing (Comm. 3440),

Advertising (Comm. 3850), Media and PR Campaigns (Comm. 4400), Senior Seminar (Comm. 4990), Media Writing (Comm. 1130), Communication Graphics (Comm. 2350), 

Communication Research Methods (Comm. 3150),

AWARDS AND HONORS

The best awards of my teaching effectiveness has been the success of my students in both National and regional competitions.

In January 2007, two students from my Advertising class put together a TV commercial idea that was in the final round of the GM Super Bowl ad contest. Their ad was voted the most humorous on the CBS morning show. In the fall semester of 2007, two students made the final round of the Utah PR student of the year award and were ranked second and third.